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Nicholas Desrocher
6 days ago6 min read
The ROI of Social Media in 2025: Is It Still Worth It?
Let me start by saying this: I get it. You spend hours scripting, filming, and editing a video. You finally post it, only to see a...
GroClix Spotlight
Dec 28, 20243 min read
Everything Ellington: A Platform Built by GroClix for Community Growth in Connecticut
At GroClix, we believe that small businesses are the backbone of a thriving community. They bring unique charm, foster innovation, and...
Nicholas Desrocher
Dec 16, 20247 min read
The Future of SEO in the Age of AI: What Business Owners Need to Know
Let’s be real—SEO has always been a bit of a moving target. Just when you think you’ve cracked the code, Google drops another algorithm...
Nicholas Desrocher
Dec 12, 20245 min read
Why Your Website Isn’t (and Shouldn’t Be) Your Digital Business Card
If I had a dollar for every time a business owner told me, “My website is just a digital business card,” I’d have a pretty decent side...
Nicholas Desrocher
Dec 1, 20243 min read
Stop Selling on Social Media and Start Building Your Brand Voice
Social media has become a fundamental pillar of modern marketing, but its true purpose is often misunderstood. Many businesses approach...
Nicholas Desrocher
Nov 25, 20244 min read
For Small Businesses: Navigating the Wild West of Website Design Pricing
Let’s be honest: the website design industry is a bit of a madhouse. If you’ve been shopping around for someone to build your business’s...
Nicholas Desrocher
Nov 23, 20244 min read
Why We Buy: The Psychology Behind Marketing
Let’s be honest—marketing is everywhere. From the moment you unlock your phone in the morning to the time you turn off the TV at night,...
Nicholas Desrocher
Nov 11, 20244 min read
Why Small Business Owners Need to Stop Wearing So Many Hats to Thrive Long-Term
As a small business owner, you know the reality: to get your business off the ground, you often have to juggle multiple roles. You’re not...
Nicholas Desrocher
Oct 7, 20243 min read
The True Cost of Website Design in Connecticut: Why Investing in Quality Matters
In today’s digital age, your website is your business’s most valuable asset. It’s often the first interaction potential customers have...
Nicholas Desrocher
Jul 31, 20244 min read
Why Having a Website in 2024 is Crucial: Over 80% of Consumers Check Websites Before Making Purchase Decisions
In today's digital age, the internet plays a pivotal role in how consumers make purchasing decisions. Recent studies show that around 80%...
Nicholas Desrocher
May 10, 20242 min read
The Power of Branding: Unveiling the Hidden Success Metrics
In the dynamic and competitive realm of business, branding serves as the cornerstone of identity, trust, and differentiation. However,...
Nicholas Desrocher
Dec 8, 20233 min read
Unlocking AI's Future: Lessons from the Philadelphia Eagles and Captain Chesley Sullenberger
By: Nick Desrocher Posted: Friday, December 8, 2023 In our era of burgeoning AI, the collective unease about its impending impact looms...
Nicholas Desrocher
Nov 27, 20232 min read
Mastering the Algorithm: Crafting a Data-Driven Social Media Strategy for Business Triumph
Discover the Enigmatic World of Social Media Algorithms and Data-Driven Strategies. Dive into our article to decode the complexities, uncove
Nicholas Desrocher
May 29, 20234 min read
What is SEO and Why is it Important?
In the ever-evolving world of digital marketing, staying ahead of the competition has become a paramount challenge. Amidst the dynamic...
Nicholas Desrocher
May 20, 20232 min read
The Power of Social Media for Small Businesses: Unleashing Digital Growth
In today's digital era, social media has become an indispensable tool for businesses of all sizes. However, for small businesses,...
Nicholas Desrocher
May 20, 20233 min read
Navigating the Digital Age: 5 Essential Strategies for Small Businesses
In the fast-paced digital age, small businesses face both challenges and opportunities in establishing a strong online presence. To...
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