About GroClix
GroClix exists for the businesses that need real marketing help. We design and manage high-quality websites and social media the way a good in-house marketer would: by learning how your business actually works, how you talk to customers, and what you’re trying to build over the next few years—not just this month. Our work is simple at its core: we make sure people can find you online, understand what you do, and feel confident enough to take the next step, whether that’s calling, booking, visiting, or buying.
Most of what we do is organic. We build your website so it runs smoothly, loads quickly, and is set up to be found in search over time instead of relying only on paid ads. We create social content that actually sounds like you—your tone, your stories, your day-to-day reality—rather than generic templates. We pay attention to what your audience responds to and quietly adjust things in the background, so your online presence keeps getting sharper without you having to think about it all the time.
We also see ourselves as part of your team, even if we’re not on your payroll. Instead of handing you a finished website and walking away, we stick around to keep it updated, adjust messaging as your business changes, and help you plan what to share next. For most of our clients, we fill the gap between “doing nothing” and “hiring a senior marketer full-time.” You get strategy, execution, and ongoing support, without having to train someone or manage another employee.
Above all, we try to be easy to work with. We’re people-oriented first, which means we care about what your week looks like, how stressed you are, and how much you can realistically handle. We’d rather keep things honest and manageable than promise overnight growth. If we don’t think something makes sense for where you’re at, we’ll say so. The goal is pretty straightforward: build an online presence that feels like a natural extension of your business and gives you a little more breathing room to do the work you’re best at.
OUR TEAM
We're the team you’d want in your group project—and your business.
Founder / Head of Marketing Strategy
Nick Desrocher
Digital Marketing Coordinator
Penelope Torres
Head of Photography
Cindy Desrocher
Lead Engineer
Nick Debaise
Head of Drone Media
Stefan Amundarain
Market Intelligence Intern
Kevin Desrocher

About the Founder
After earning his MBA from the University of Hartford, Nick Desrocher could have followed the traditional corporate path. But after watching how most marketing agencies operated—focused more on scaling than actually helping—he knew he wanted to do things differently.
GroClix was born from a simple belief: businesses deserve more than templated strategies and inflated retainers. With a background in psychology, a love for deep research, and an empathy-first mindset, Nick set out to build a modern marketing partner that truly listens.
We may be a young company, but our mission is clear: to help businesses grow with transparency, intention, and the kind of strategy that actually makes sense in today’s world. No gimmicks. Just great work, real results, and a team that genuinely cares.
We Use Duda
We build all GroClix sites on Duda—a platform built for speed, security, and SEO.
- Hosted on AWS
- SSL-secure & mobile-optimized
- Client-friendly editing tools
- Constant innovation & SEO-first features
"Duda gives our clients the speed, stability, and flexibility they need to grow.”

— Nick Desrocher, Founder of GroClix







