Syn-Mar and GroClix Announce Strategic Partnership Connecting Manufacturing and Digital Growth

Syn-Mar Products and GroClix are proud to announce a new partnership focused on strengthening Syn-Mar’s digital presence and supporting the continued growth of the third-generation manufacturing company.

As Syn-Mar looks ahead to the future, the company is investing more intentionally in marketing, storytelling, and digital strategy to share its expertise with a broader audience.

For Derek Hill, Vice President at Syn-Mar, that shift began with a clear goal.

Rather than relying on traditional advertising alone, Syn-Mar began exploring ways to document its story and expertise in a more authentic way.

That focus on storytelling and long-term brand building ultimately led to a partnership with GroClix.

A Shared Vision for Manufacturing and Digital Strategy

When Derek first connected with GroClix founder, Nick Desrocher, the conversation quickly revealed a shared perspective on the role of content and technology in modern business growth.

For Nick, what stood out most wasn’t just Syn-Mar’s interest in marketing — it was Derek’s understanding of it.

GroClix will work closely with Syn-Mar to develop a strategy centered on content creation, digital visibility, and long-term brand growth.



Rather than operating as a traditional agency, GroClix approaches marketing as a collaborative partnership with its clients.

Collaboration and Strategic Thinking

One of the key strengths of the partnership is the collaborative approach both teams bring to the table.

For Desrocher, this level of engagement is what allows a marketing strategy to truly succeed.

Supporting a Third-Generation Manufacturing Company

Founded on decades of craftsmanship and industry expertise, Syn-Mar has built a reputation for delivering high-quality materials and solutions across the Northeast.

As the company continues to evolve, sharing that expertise online — through educational content, videos, and search-optimized resources — will be a key part of its growth strategy.

GroClix will help guide that effort by aligning marketing initiatives with Syn-Mar’s existing strengths and internal processes. GroClix will also be completing a website re-design for the company.

A Look Back: The Syn-Mar Manufacturing Archive

While Syn-Mar continues to invest in its future, the company’s story is rooted in decades of manufacturing experience and craftsmanship.

As part of documenting the journey of a third-generation manufacturing company, Syn-Mar has also begun revisiting pieces of its internal manufacturing archive — photos and materials that capture how the company operated more than a decade ago.

Below is a snapshot from the Syn-Mar archive, showing manufacturing work from over 10 years ago. These moments represent the foundation the company continues to build upon today.

Looking Ahead

The partnership represents an exciting step forward for both companies — bringing together manufacturing expertise and digital growth strategy to help Syn-Mar expand its reach while staying true to the craftsmanship and values that built the company.

For Desrocher, the opportunity goes beyond marketing services — it’s about building something meaningful alongside Syn-Mar.