Published Monday, July 7, 2025
In a town like Bloomfield, Connecticut, you don’t expect to find a convenience store with a brand strategy. But that’s exactly why
GroClix has partnered with
Bloomfield BreakPoint—because this isn't just a convenience store anymore. It's evolving into something bigger: a high-quality ice cream creamery, a community hangout, and a place where branding actually makes people stop and smile. And yes, there’s a hot dog mascot. More on that later.
From Corner Store to Community Staple
When Bloomfield BreakPoint came to us, the ask wasn’t just “Can you build us a website?” The real challenge was: Can you help people understand what we’re becoming? Our answer: Absolutely. We saw the opportunity to help tell a deeper story—one about transformation, about small business reinvention, and about building a brand that’s unexpected in the best possible way.
Why Build a Website for a Convenience Store?
Because the unexpected gets remembered. This isn’t your $0.20 scoop of soft serve marked up to $2. This is premium-quality ice cream, made with care, and served with style. And we knew from day one that if we wanted customers to pause, to really notice this place, we had to build something that gave them a reason to. A website is more than a homepage—it’s a front door, a vibe check, and a message all rolled into one. The one we’re building for Bloomfield BreakPoint says: “This place is different.”
The Brand We’re Building
At GroClix, we’re not interested in generic designs or one-size-fits-all marketing. For BreakPoint, that meant leaning into the personality of the business: bold, fun, hyper-local, and a little bit weird (in the best way). A convenience store with a hot dog mascot advertising an ice cream shop? That’s exactly the kind of thing that makes people pause, laugh, and then grab a cone. We’re treating this like a brand—not just a business. Because that’s what it is.
We thrive in projects like this. When a small business wants to be seen, to be taken seriously, and to tell a bigger story than its footprint suggests—that’s where GroClix comes in. Our marketing approach is built on helping businesses punch above their weight without losing their personality. We lead with strategy, authenticity, and creativity that makes people stop scrolling and start remembering. We don’t just sell the product—we help build the brand behind it. That means capturing the full experience of what makes a place like Bloomfield BreakPoint feel bigger than the space it occupies.
What’s Coming Next
Stay tuned. Here’s what’s in the pipeline: A grand opening celebration for the new Bloomfield BreakPoint Creamery. Exclusive ice cream discounts for local students. New product rollouts and seasonal flavors you won’t find anywhere else. A
custom-built website that showcases BreakPoint’s new identity and invites people to discover more than just a quick stop. GroClix is proud to be part of this shift—from the inside out. We’ll be sharing behind-the-scenes updates, promo details, and more as we help roll out this refresh over the next several weeks.
In the Meantime…
If you’re in Bloomfield, swing by BreakPoint and grab a scoop. Or a coffee. Or a few laughs while we test a few things behind the scenes. This isn’t just a convenience store. And pretty soon, it won’t feel like one either.
