Marketing & Website Design for Home Services & Trade Services

Plumbers, electricians, HVAC companies, roofers, painters, & contractors

Home Services & Trades: How to Get More Calls, Jobs, and Loyal Customers

If you own a home services business — plumbing, HVAC, roofing, electrical, painting, landscaping, or anything in between — you already know how competitive it is out there. Customers are searching every single day for contractors near them, but the reality is this: if your business doesn’t show up in search results or look trustworthy online, you’re losing jobs to your competitors.


At GroClix, we specialize in helping local trades and home service businesses take control of their marketing — from building a website that converts to showing up on Google Maps to crafting a strategy that actually gets your phone ringing.


This isn’t about “pretty websites” or “posting random content.” It’s about building an authentic online presence that brings in real, paying customers.

Why Marketing Matters More Than Ever for Contractors

Let’s be real: word-of-mouth referrals are great. But if your business is relying only on referrals, you’re stuck waiting for someone else to hand you the next job.


Meanwhile, your competitors are:


  • Showing up at the top of Google when someone searches “plumber near me”
  • Running ads that dominate local service keywords
  • Getting reviews that make customers trust them instantly
  • Posting photos of their work that make them look reliable and professional


The truth? Most home service businesses are doing some marketing, but very few are doing it well. That’s the gap GroClix helps fill.

How GroClix Helps Contractors Stand Out

GroClix was built with small business owners in mind. We know you don’t have time to mess with the latest marketing fads or spend hours on social media. You need results.


Here’s how we help home service and trade businesses like yours:


1. Local SEO That Gets You Found


When homeowners need a contractor, 9 out of 10 start on Google. If your business isn’t showing up, you’re invisible. We optimize your site and Google Business Profile so you show up in the map pack, on mobile, and in organic searches.


2. Websites That Convert


Your website should be more than an online brochure. We build and optimize sites that are clean, fast, and designed to turn visitors into calls and booked jobs.


3. Reputation & Review Management


Your reviews are your digital word-of-mouth. We help you get more 5-star reviews and respond professionally to build trust.


4. Social Media Done Right


Instead of posting random content, we create posts that highlight your real work, build credibility, and keep your business top of mind.


5. Strategy That Connects It All


We don’t just throw marketing tactics at the wall. GroClix builds a clear, custom marketing strategy that ties your website, SEO, social media, and reputation together for long-term growth.

Get in Touch

Black circle with a white phone icon, for contacting.

(860) 200-6833

Black circle with a white envelope icon, indicating email or contact.

nickd@groclix.com

Document icon with lines of text.

Tell us what you're looking for.

Client Login

Already a client? You can login to the GroClix Portal here.

The Results We Strive For

Every business is different, but here are the kinds of results we aim for with our home service and trade clients:


  • Increased visibility in Google Maps and local searches
  • More calls directly from your website
  • A stronger reputation with consistent 5-star reviews
  • Clearer branding across all platforms
  • A steady pipeline of leads instead of relying only on referrals
Target with an arrow in the bullseye.

GroClix Trade Businesses FAQs

  • How can marketing help my home services business get more jobs?

    Most homeowners search online when they need help — whether it’s a plumber, roofer, electrician, or landscaper. Strong local SEO and a professional website make sure your business shows up at the top of those searches, while reviews and social media help build trust. That combination turns online searches into actual phone calls and booked jobs.

  • What’s the difference between local SEO and regular SEO for contractors?

    Regular SEO focuses on ranking nationally for broad keywords. Local SEO is laser-focused on getting you found in your service area. For trades and home service businesses, local SEO is essential — you don’t need to rank in another state, you need to rank in the town where your customers live.

  • Do I really need a website if I have a Facebook page?

    Yes. Social media pages are helpful, but they’re not enough. Homeowners expect a trustworthy, professional website before they call. A site also allows you to show up in Google searches and Google Maps — something Facebook can’t do for you.

  • How long does it take to see results from SEO?

    SEO is not instant — it usually takes 3–6 months to see significant changes in rankings and leads. The good news is, unlike paid ads, SEO builds momentum over time and keeps working for you long after the work is done.

  • Can GroClix help with getting more reviews for my business?

    Yes. We help set up systems that make it easy for your satisfied customers to leave reviews, and we guide you on how to respond to reviews (both good and bad) to build trust and credibility.

  • Do you only work with home services businesses in Connecticut?

    Connecticut is our home base and priority, but we do work with select clients in other areas — especially if they want long-term SEO and strategy support. For trades, staying local often helps us deliver the best results.

  • What makes GroClix different from other marketing agencies?

    Most agencies will build you a nice website or run a campaign. We go deeper — building a full marketing strategy, optimizing for local SEO, and focusing on real growth, not vanity metrics. Plus, we keep things personable. You’ll always know what’s happening with your marketing, and we’ll treat your business like it’s our own.