GroClix Announces Partnership with Veteran Crane Construction — Elevating Software‑Driven Crane Rental & Project Management

Published Wednesday, July 30 2025

GroClix, a Connecticut‑based creative marketing agency, is proud to announce a new partnership with Veteran Crane Construction, a leading provider specializing in crane rental, qualified rigging, equipment rental, and software‑driven project management.

Veteran Crane Construction distinguishes itself by combining robust field operations with modern technology: using project management software from Modern Mindset Development, their team connects field crews with office staff in real time to boost operational efficiency and customer satisfaction. Veteran Crane has built a reputation for delivering reliable heavy lifting solutions to construction and infrastructure projects across the United States. But they’re not just muscle—they’re methodical. Their use of innovative technology, clean communication, and field-office integration makes them one of the most forward-thinking crane service companies in the region.

What Makes Veteran Crane Construction Different?

Here’s where things get interesting: Veteran Crane isn’t just about equipment. They’re about execution. The team has fully embraced digital project management, using software developed by Modern Mindset Development to centralize everything from job scheduling to crew communication and real-time equipment updates.

This isn’t just some bolt-on system. It’s a full platform that keeps field crews and office staff in perfect sync. Through this tool, project managers can assign tasks, adjust timelines, and communicate changes immediately—whether the crew is at a jobsite in Hartford, Connecticut or prepping equipment in Phoenix, Arionza. For clients, this means fewer delays, faster response times, and better communication at every stage of the job.

It’s the type of process-focused professionalism that’s rare in the crane rental industry, and it’s one of the reasons GroClix wanted in.

Why GroClix and Veteran Crane Click

At GroClix, we believe in creative partnerships—not cookie-cutter contracts. When we met the team at Veteran Crane, it was obvious that they care deeply about their clients, their work, and their ability to execute. That’s the kind of mindset that aligns perfectly with our values.

“We are very excited for this partnership as we prioritize partnering with companies that also put their clients first,” says Nick Desrocher, Founder of GroClix. “We know that we will do well as we share many values. Veteran Crane understands the importance of modern tools and transparent communication. That makes our job easier—and a lot more exciting.”

We’re not here to just check boxes. We’re here to make Veteran Crane look and perform better online than any of their competitors in the region. And with their operations being so refined already, we have the content and stories we need to do it right.

Building a Website That Works Hard

One of the first projects we’re tackling is the development of a brand-new professional website that not only reflects Veteran Crane’s capabilities—but elevates their entire online presence. This website won’t just be good-looking; it’ll be strategically built to rank, convert, and grow.

We’re building service pages that clearly explain what Veteran Crane offers, backed by real-world examples, project highlights, and customer-focused language. Every word will be optimized, every photo carefully selected, and every CTA designed to convert browsers into leads.

On top of that, we’ll implement best practices for on-page SEO: structured data, fast loading speeds, mobile responsiveness, backlink outreach, and local search optimization. This means Veteran Crane won’t just be found online—they’ll be found by the right people.

The Importance of Being Software-Driven in Construction

What really separates Veteran Crane is their commitment to using software not just internally, but as a selling point. Their project management system allows customers to track timelines, receive real-time job updates, and communicate directly with office staff.

That’s huge in an industry where phone-tag, outdated scheduling, and vague project scopes are still the norm. Veteran Crane customers experience real clarity. They know when the crane is arriving, who’s operating it, what’s being lifted, and when it’s happening. It’s this commitment to efficiency and professionalism that GroClix will be highlighting across every part of their digital strategy.

And yes, we’ll be making sure that message comes across clearly through SEO-optimized blog content, local landing pages, and social media outreach as well.

How GroClix Helps Field-Heavy Companies Like Veteran Crane

Marketing construction, crane rental, or industrial services takes more than just a few photos and a slogan. These industries are hyper-competitive and often overlooked online. That’s where we step in.

GroClix specializes in helping companies that operate in the field (literally) tell their story in a way that gets results. Through a mix of SEO, design, strategy, and social media messaging, we help businesses like Veteran Crane turn their operations into marketable, discoverable, and trusted brands.

Our approach is collaborative. We work closely with our partners, almost like an extension of their internal team. That means Veteran Crane gets a real marketing partner—not a vendor. And in return, we get to help build something that actually moves the needle.

Looking Ahead

The partnership between GroClix and Veteran Crane is just getting started, but we’re already in motion. Over the coming months, you’ll start to see a full rollout of website updates, new service pages, blog content, SEO campaigns, and strategic digital storytelling that reflects the real work happening behind the scenes.

We’re here to help Veteran Crane stand out in the crowded market—and make sure their customers understand the full power of working with a crane company that runs on precision, software, and service.

So, if you’re a contractor, project manager, or construction firm looking for crane rental in Arizona, Connecticut, or anywhere else in the United States—keep an eye on Veteran Crane. And if you’re a company like them looking to build a digital strategy that actually works? You already know where to find us.