Veteran Crane Construction came to GroClix with more than just heavy equipment and job sites—they came with a reputation for showing up when projects get complicated. Known for tackling complex lifts, tight timelines, and high-stakes construction support, their team was already trusted by GCs and project managers across their region. But like a lot of fast-growing companies, they were so busy doing the work that their digital presence hadn’t kept pace.
From our first conversations with the Veteran Crane team, it was clear this wasn’t just about “having a website.” They needed an online home that matched the scale, professionalism, and precision they bring to every job—and made it easier for serious prospects to reach out.
GroClix partnered with Veteran Crane to completely rework how they show up online. We designed a modern, straightforward website that speaks the language of construction professionals—clear services, no fluff, and obvious next steps. Service pages were reorganized around how clients actually hire them: crane services, project management support, and specialized construction solutions, each with direct paths to request a quote or start a conversation.
We also focused on what makes Veteran Crane different but wasn’t being communicated clearly before: reliability, safety, and problem-solving under pressure. Through updated copy, visuals, and structure, the new site positions them as a trusted partner on high-stakes projects—not just another crane company.
From there, we laid the groundwork for growth. We implemented SEO best practices, clarified their messaging for high-intent search terms, and built in simple lead capture flows so decision-makers can get in touch quickly, even from the field.
And we’re not stopping at launch. GroClix continues to support Veteran Crane with ongoing website updates, search optimization, and strategy—treating their digital presence the same way they treat a job site: something that deserves consistent attention, care, and improvement.
This partnership is still in motion, and we’re proud to be helping Veteran Crane Construction build a digital foundation as strong as the projects they support every day.
