Spectrum Insurance partnered with GroClix to lead a complete transformation of their digital experience. What started as a simple website refresh quickly evolved into a full-scale build: over 30 custom-designed pages, SEO implementation across all core services, and the creation of an intuitive client Service Center built specifically to improve the policyholder experience.

From local keyword targeting (“best car insurance in CT”, “health insurance agents near me”) to technical structure, this wasn’t just about updating their visuals—it was about positioning Spectrum as a trusted, modern agency in a competitive space.

“As an agency, we’ve always prioritized the experience of our policyholders above all else,” says Mark Caselhano, President of Spectrum Insurance. “Our goal with this new website wasn’t just better branding—it was to make it easier for people to find answers, get quotes, and connect with our team directly.”

GroClix handled every step—from strategic page structure to SEO to user experience—ensuring that the final product reflects Spectrum’s values: simplicity, clarity, and customer-first service.