Everything Ellington was built with one mission: to create a digital home for local businesses, events, and stories in the Ellington area. What started as a passion project quickly turned into a full-scale initiative powered by GroClix, designed to bridge the gap between small businesses and the community that supports them.

From the start, it’s been about more than listings—it’s about connection. The site brings visibility to family-owned shops, solo entrepreneurs, and local events, giving them the kind of digital presence usually reserved for big brands.

“Everything Ellington is about creating opportunity. When local businesses win, the entire community wins—and this platform is our way of making that happen.” — Nicholas Desrocher, Founder

GroClix handled everything from branding and website development to SEO, blog content, and growth strategy. Today, it stands as both a community resource and a showcase of how thoughtful digital marketing can make a real difference—especially when the goal isn’t just profit, but impact.