When Ellington Racquet Club first reached out to GroClix, they were just a few months into launching their new facility. The buzz in town was strong, but their digital presence didn’t reflect the excitement or professionalism they were building on-site. They needed more than a simple website—they needed a full marketing reset to position themselves as the go-to destination for pickleball and tennis in northern Connecticut.

We started by designing a custom website from the ground up, complete with drone footage of their courts and a structure built for local SEO. From there, we expanded our support into full-service marketing—managing their social media accounts, writing targeted blog posts, producing content on-site, and leading ongoing strategy sessions.

“Helping build ERC from the ground up felt personal,” says GroClix founder Nick Desrocher. “They didn’t need just a website—they needed momentum, clarity, and consistency across everything they put out. We made sure every part of their brand, from drone visuals to captions, reflected that same energy.”

Within 60 days, ERC saw a 734% increase in Instagram reach, a 653% boost in Facebook engagement, a 24% jump in website traffic, and a 22% increase in memberships. We’re proud to keep partnering with ERC as their business grows—helping them stay visible, relevant, and rooted in the community.