What started as a local convenience store with a new in-store creamery quickly became a brand on the rise.

When Bloomfield BreakPoint came to GroClix, they weren’t just looking for a website—they were looking to redefine how their community saw them. The goal was simple: turn a typical store into a place people remembered.

We led a full rebrand from the ground up—developing a bold, playful identity that included a new logo, custom mascot, color system, and brand voice that matched their personality. From there, we designed a mobile-optimized site with a homepage that captures the fun, nostalgic, and local vibe they were going for.

“We didn’t just want people to stop in—we wanted them to feel something when they did. Now they do. GroClix helped us create a brand that sticks.” — Nicholas Desrocher, Founder of GroClix

Today, BreakPoint is more than a convenience store. With a growing social presence, revamped visuals, and a digital foundation built to evolve, they’re stepping into a new role in the Bloomfield community—a local staple with personality.